Pop-ups and Cookie Laws: Why and How Businesses Are Tracking User Activity On Their Sites with Romain Vermeulen, Head of Data Science at Wisepops
Play • 42 min
In this episode of Ethical Data, Explained, the host Henry Ng interviews Romain Vermeulen, Head of Data Science at Wisepops. With experience working for tech giants like Facebook and Amazon, Romain shares his insights on the current state of online marketing and website visitor engagement. He explains how Wisepops is helping brands focus on their own websites and engage visitors with on-site channels like notifications and pop-ups, all while being mindful of what data they need to collect to deliver. 

Tune in to learn more about Wisepops' mission and how they are revolutionizing on-site marketing.


1.    " We try to understand where a site visitor is in their customer journey and map that to what the brand has in mind in terms of messaging that they want to deliver, or the experience they want their visitors to have. We would obviously be a lot more capable of personalizing things by calling someone by their name but the cookie laws do impact us, so we try to figure out the minimal amount of personalization we can make without much information."
2.    “Our data collection model relies mostly on first-party data, unlike some other advertisers that rely extensively on the ability to track users across multiple websites to understand their preferences to later promote relevant products to users on other websites. We are really focused on a brand owner's own website and that has also lessened our exposure to privacy laws. We need to comply and we are compliant. But privacy laws haven't affected us fundamentally.”

Who Would Romain Like to Take For Lunch in the Ops World?

Greg Brockman - President & CoFounder at OpenAI

Episode Resources

Romain Vermeulen on LinkedIn
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