Affiliate Interview Series Podcast
John Wright
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We interview affiliates and publishers, anybody in the affiliate marketing landscape to talk about what it takes to make money working for yourself.
Available episodes
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Aug 29, 2023
AI in affiliate marketing AIS 31
In this solocast, John Wright, CEO and co-founder of StatsDrone, shares insights on what he sees happening in affiliate marketing and how much time people are spending learning and studying AI.
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Aug 18, 2023
Will AI make create more monopolies in affiliate marketing AIS 30
AI tools can do one of 2 things;
Help small affiliates get started and compete in affiliate marketing
or
it will help the big affiliates get even bigger creating more power and dominance.
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Aug 8, 2023
Reasons to start an affiliate podcast and the excuses to avoid AIS 29
If you want to launch an affiliate focused podcast, you have all the good reasons to do it.
But what are the excuses you want to avoid and the things that get in the way of you starting your podcast.
This solocast and episode is inspired by a recent Gary Vaynerchuk podcast featuring Mike Posner where Mike said he felt he needed the professional production to get his off the ground.
Hold up! No you don't, look at Gary Vee, he's proof you don't need production as that is exactly how he got started. His first YouTube videos were raw and the opposite of production.
Record yourself, you got copies of your life on Instagram, TikTok, so why not record your professional work life? Maybe your podcast is a hobby that you want to just do and make some affiliate revenue off of it. Fabulous!
Get started, don't use any excuse to not get started.
Big shoutout to Tom Hunt of fame.so for all the amazing tips he's shared over the years.
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Aug 2, 2023
Affiliate Summit East 2023 recap from New York City AIS 28
I'm back from ASE 2023, that is Affiliate Summit East in New York City.
This is my 2nd Affiliate Summit and this event surpassed all my expectations. There are some talented people passing through here and it was 2 days of rich conversations about the future of affiliate marketing.
The hot topic both in terms of panels as well as in person discussions was AI. It is here and everyone believes this is a new revolution we are just entering into.
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Jul 26, 2023
Where Can Affiliate Managers Find Training? AIS 27
Affiliate marketing, major industry.
If affiliate marketing is worth so many billions, why is one of the most important jobs being filled with people that have almost no qualifications? I'm talking about affiliate managers and affiliate management!
Affiliate manager is definitely a respectable and needed career in the affiliate marketing industry. However there is a problem setting the industry back which is affiliate managers that lack training.
There is a new wave of affiliate managers hitting the floor at the next conference you'll likely be attending. Many of them will have a feverish drive to grab your business card and leave you behind as if they've achieved part of their quota.
In this solocast, I talk about where affiliate managers can get training and tips on how affiliate managers can do their jobs better.
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Jul 19, 2023
Why Should You Trust StatsDrone? AIS 26
One of the most common questions we get asked by customers before they signup is, how can they trust StatsDrone? Who are the people behind it?
In this episode, I look to address all questions pertaining to trust. In this solocast, I explain why we care about protecting user data.
Where can you review or see reviews about StatsDrone?
https://ca.trustpilot.com/review/statsdrone.com
https://www.capterra.ca/software/1024653/statsdrone
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Jul 10, 2023
The story behind StatsDrone and why it was created AIS 25
Why did we create StatsDrone?
Listen to our story and journey as affiliate marketers and identifying pain points that were simply not getting solved. In this solocast, John explains what we wanted to achieve in building an app when a few already were on the marketplace.
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Jul 4, 2023
3 Best Tips for Mastering LinkedIn AIS 24
I've been called the LinkedIn guy before and there are a lot of peers that are better at social media on LinkedIn.
That said I'm going to give you my 3 best tips for getting more followers and engagement on LinkedIn. A quick hint, tip number one is stop posting links inside your posts. If you see people say 'link in comments' there is a reason why they do that.
Oh and be sure to follow Justin Rowe
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Jun 19, 2023
Promoting Ewallets with Mark Terris from AstroPay AIS 22
Mark Terris is the business development manager at AstroPay and is wanting to get more affiliates joining their affiliate program. Why? Simply put, affiliates can earn 2 commissions from a single player when they promote an ewallet like AstroPay.
In this interview, Mark shares insights as to why users and players should care about ewallets like AstroPay.
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Jun 13, 2023
CRM for affiliates AIS 21
In this solocast, John Wright, CEO & co-founder of StatsDrone, talks about the fact that there are not many CRM solutions available for affiliate marketers. The ones that are available cover some of the pain points like the StatsDrone stats app.
What's in a good CRM for affiliates?
-collecting affiliate stats
-BI for stats analysis
-note taking
-deal manager (or deal CRM)
-invoice manager & payment tracking
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Jun 6, 2023
Content Creation Tips with Ryan Knuppel of KnupSolutions.com AIS 20
Ryan Knuppel started off as a writing freelancer and has now turned it into a full time content production business with KnupSolutions.com. He shares his best content tips for you to adopt in your content strategy.
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May 29, 2023
SEO strategies case study for OnlineBet.com with Garrett Graff AIS 19
Garrett Graff of ReachCreator.com. Today he helps with a case study for SEO strategies for a new site https://onlinebet.com.
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May 22, 2023
SEO & data analytics with Jacob Ganten of Ribacka Media AIS 18
Jacob Ganten is fresh out of university studying economics. He has a background in data analysis having had experience using R to analyze odds for table tennis. He is an off-page SEO specialist with Ribacka Media. You can reach Jacob on LinkedIn at https://www.linkedin.com/in/jacob-ganten-215853164/
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May 16, 2023
Conversion Rate Optimization tools and AI heatmaps are BI tools AIS 17
In this solocast, John talks about one of his favourite topics: conversion rate optimization (CRO).
He discusses how conversion optimization and A/B split testing tools are really a class of BI tools and he looks at how AI heat maps are making it easier to start applying these tools.
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May 12, 2023
Protecting your affiliate marketing business from fraud & security AIS 16
This is a solocast with John Wright whom is CEO and co-founder of StatsDrone and has 20 years of affiliate marketing experience.
In this episode, he talks about how security needs to be looked at for both affiliates / publishers and affiliate programs and how fraud impacts us all.
He talks about best practices and what affiliate programs can do to bring affiliate marketing into the future.
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May 1, 2023
The Impact of BI and Data Analytics Tools on Affiliate Marketers AIS 15
Want to know some of the best Business Intelligence tools available to affiliate marketers?
In this episode I talk about a few things.
1. Capturing your data
Using tools like Nifty Stats, Voonix and StatsDrone)
Google Analytics (GA) / Google Search Console (GSC)
Email newsletters (aka checking open and click through rates)
2. BI tools
Voonix, StatsDrone to analyze campaign data
CRO & heat maps
GA / GSC
Dataviz tools like Tableau and Power BI
Summary
Review your data: affiliate stats & GA / GSC.
Top affiliates look at their financial affiliate data and their traffic data almost daily and you should too.
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Apr 24, 2023
Everything You Need to Know About Video SEO with Craig Campbell AIS 14
Craig Campbell is a Glasgow based SEO who's made a name for himself speaking at every big SEO and affiliate marketing conference and putting himself out on YouTube.
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Apr 17, 2023
Are Finance Affiliate Sites Worth the Investment? with Simon Jones AIS 13
Today we chat with Simon Jones who runs investingreviews.co.uk. In this episode we play a game on how many times can we say bingo and how many times I can say 'this is not investing advice'. What is advice is from Simon about setting up affiliate sites and navigating some the rules and regulations in running a finance related website.
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Apr 10, 2023
Top 9 Best Tips for New Affiliate Startups: A Comprehensive Guide. AIS #012
In this episode I take the first 5 interviews I've done and taken the best of the best. That is their answers and best tips for new affiliates wanting to get started in affiliate marketing.
The wisdom comes from these 5 people.
Havard Lehn, Nordic Affiliates
Markus Jalmerot, CryptoLists.com
Mike Murphy, BettingUSA.com
Matt Diggity, The Affiliate Lab
Paul Puolakka, a branding genius
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Apr 3, 2023
HARO Link Building with Oli Baise AIS #011
Oli Baise of olibaisedigital.com is an affiliate marketer and link building expert. In particular, he is a HARO expert which stands for Help A Reporter Out.
His HARO course is available at IMG Courses (this is the Netflix of SEO) and he shares a ton of insight on outreach.
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Mar 27, 2023
Business coach & business sounding board with Phil Fraser AIS #010
Phil Fraser is former Mr online bingo and is now a business coach with his business sounding board. In this interview he gives a lot of business owners tips on how to be more efficient in your operations and why outside help can give you a fresh look on your work. He can be reached at philfraser.co.uk.
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Mar 20, 2023
Gambling industry discussion with Michael Shackleford from Wizard of Odds AIS #009
Michael Shackleford is the founder of Wizard of Odds and also runs The Wizard of Vegas site and forum. It was an honour to interview the guy that created the site that I first learned blackjack basic strategy. If you want an expert on gambling, Mike is your guy!
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Mar 13, 2023
Niche affiliate strategies with Itay Paz of DMIEXPO & Morning Dough newsletter AIS #008
Itay Paz is the founder of The Morning Dough newsletter and the DMIEXPO. Itay is more than a networking guy in the affiliate marketing space, he lives and breathes it by practicing what he preaches by building affiliate websites.
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Mar 6, 2023
The world of SEO for affiliates with Olga Denisova of Semrush AIS #007
In this episode with Olga Denisova who is VP of digital marketing of Semrush, Olga shares a lot of valuable insights for affiliates on all the SEO tools they need to be successful. She also shares how new and existing affiliates can level up their skills using Semrush as well as new Chat GPT skills to become a better marketer.
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Feb 27, 2023
Link building SEO gold with Steve Brownlie of Reach Creator AIS #006
I really want to thank Steve Brownlie from Reach Creator for this episode of nearly 50 minutes talking about all sorts of valuable link building strategies. He talks about why links are important, how to do it in a quality way and even on getting the most out of HARO, you know, Help A Reporter Out.
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Feb 20, 2023
The essense of brand building with William Armitage of BestOdds.com AIS #005
William Armitage is the co-founder of BestOdds.com and also an angel investor. Will knows plenty about startups and understands that any business must add value for the user.
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Feb 13, 2023
Mobile first for affiliates with Benjamin Truman of MediaTroopers AIS #004
We chat with Benjamin Truman whom is co-founder of MediaTroopers. Aside from talking about the US iGaming space, he shares his experience in mobile marketing and how affiliates should always think mobile first when creating value for affiliates.
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Feb 6, 2023
Conversion Rate Optimization with Oliver Mitchell from iConvert AIS #003
Oliver Mitchell is helping operators increase new player registrations and FTDs through a process of conversion rate optimization, or CRO. Oliver's company, iConvert, is an agency that aims to solve a very important problem in our iGaming industry: helping to improve the conversion with with operators. If operators improve this, affiliates will be benefit from this too.
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Jan 30, 2023
Director of Community Marketing Catie Di Stefano from OnlineGamblers AIS #002
Catie Di Stefano is Director of Community Marketing at OnlineGamblers.com and her experience in the iGaming space is vast. Having got started as a customer support agent with an online casino, she's padded her resume with marketing skills and experience. Now her role with OnlineGamblers has her focusing on the US iGaming markets as they open up for business.
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Jan 23, 2023
Amazon Affiliate Graeme McGaw AIS #001
We interview a super affiliate and a personal affiliate mentor Graeme McGaw. He's been building affiliate sites in the 90s. Although I think some of the them don't look the flashiest, his users love the value he brings to sites.
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