The Influence of Social Media Influencers | EP66
Play • 22 min
What are social media influencers and what role to they play in marketing? In this episode, Dr. Bjorn Mercer talks to APU communications professor Dr. Amanda McClain about the growth of social media influencers. Learn about the influence of these parasocial relationships, how someone becomes a social media influencer, how they make money, and the difficulties of being a content creator.

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