Effectively Using Data to Tell the Real Story | EP45
Play • 32 min
Presenting data and putting it into local context is the most effective way to get the public to understand issues, but it’s also one of the greatest challenges for journalists. In this episode, AMU’s Dr. Bjorn Mercer talks to journalist and professor Dr. Amber Narro about the challenges of teaching journalists how to understand and effectively use data in their reporting. Learn why it’s so important for journalists to start with data and let it drive the direction of the story, rather than trying to find data that supports a preconceived story angle. Also learn about the value of localizing data so readers understand how information applies to their lives as well as the challenges aspiring journalists face entering the competitive media landscape.

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