Performance People
Performance People
Sep 18, 2023
George Bamford + Leo Bamford: How George Bamford Turned a Rebellious Side Hustle into a Watchmaking Empire
Play • 1 hr 3 min

George Bamford is the owner of Bamford Watch Department, Bamford London and one of the heirs to the JCB fortune. Encouraged to go it alone by his father, George had a backstage pass as parents, Anthony and Carole Bamford developed flourishing global businesses, while his watch customisation firm has been disrupting its own sector for 20 years.


Alongside George is Leo Bamford, co-founder of, My Baba, a pregnancy and parenting website.


Together, they discuss George’s quest to discover his own business path after being, ‘born into the lottery’, how they have both harnessed their neurodiversity as a superpower, why George has had to renounce ‘punk’ entrepreneurship and the one change he’d like to see at JCB.



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