Retain Your Luxury Customers Like Hammitt ft. Tony Drockton
Play • 35 min
In a world of controversial figures like Elon Musk and Jeff Bezos, what we need are Founders and CEOs like Tony Drockton, the man who created Hammitt. All he wanted to do was to make something people cherished, that could build a strong sense of community, belonging, and advocacy for all those who purchased it. After years of not knowing what he wanted to do, after never really feeling fulfilled, he finally figured it out and created a brand that he could be proud of. If you’re a CEO or Founder, listen up, this motivational episode is one for the books!

In this episode of Building Brand Advocacy, Paul is joined by Tony Drockton, Founder and Chief Cheerleader of Hammitt, a luxury handbag brand based in Los Angeles, where his main responsibility is driving the brand upward and the company forward. Strangely, Tony started his career in construction, Founding companies such as Associated Roofers from 1992 - 1998, and then Branded Mortgage from 2006 - 2008!

With such a diverse and unique background, we can’t wait for you to hear this conversation!

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