Richard Chapple, ex CMO of Gymshark, ex-THG Ingenuity &, on the secrets to building 3x Billion dollar brands
Play • 39 min
What makes brands like GymShark so phenomenal? According to today’s guest, it all comes down to three things: timing, hard-work, and bravery.

Advertising to your consumers is a skill; it requires a hell of a lot of practice and knowledge that you won’t know right away, so the best thing you can do is really amplify the benefits of your product whilst suppressing their anxieties. Make the consumer feel as though they can trust you, that they are in for nothing but a good time should they choose you. If you feed into a niche in your industry, as well as tapping into the consumers subconscious, then you’re on the right track.

Join us in this episode of Building Brand Advocacy, where Paul speaks with Richard Chapple, Chief Growth Officer and Co-Founder of The Growth Foundation, an organisation working with high-potential businesses to show them the right way to grow across all their foundations with spectacular results. Prior to this, he was the Chief Marketing Officer at GymShark (which needs no introduction), and he is currently the Non-Executive Director at Health & Her, a Board Advisor at vast:visibility, and a Patron at the Academy of Music & Performance.

Richard is a guru of growth - what he doesn’t know about D2C doesn’t exist.

Together, they discuss what has and hasn’t changed in the world of D2C, how brands can skill themselves up in a constantly evolving world, and why you should always amplify the benefits of your product in order to quell the consumer’s fears. Richard also offers some valuable insights into the challenges of managing content across the vast variety of marketing channels.

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