In this episode of Building Brand Advocacy, Lisa Galt is joined by her panel of experts, Camilla, Dave, and Paul. They discuss the future of social commerce and how it has grown exponentially over the years, from 900 billion dollars at the end of 2020 to being predicted to rise to several trillion dollars in 2023. They further discuss how platforms like TikTok have changed the way people shop, how brands find real advocates and ambassadors for their brands, and how to convert a resistant audience through trust and authenticity.
Camilla Craven is a brand, marketing, and communications expert with an aptitude for growing brands globally and thriving in rapidly scaling businesses. She was previously the Brand & Marketing Director of FACEGYM, and before that, the Brand & Communications Director of VASHI. She has first-class honours in history, from the University of Virginia. Dave Morrissey is a social media expert on creative concepts and campaigns, team management, and the Vertical Manager - eComm & Retail at TikTok. Before then, he was the Director Of Partnerships, EMEA at VidMob. He obtained his Bachelor's and Master's degrees in Marketing from the University of Limerick, and Paul Archer is the CEO and one of the founders at Duel. He has worked with some of the biggest brands around the world and helped them grow their businesses. He is also the host of "Building Brand Advocacy". He graduated from Aston University, where he studied business and psychology.
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