BRAVE COMMERCE
BRAVE COMMERCE
Dec 30, 2021
Heaven Hill Brands CMO Kate Latts on how to keep longstanding family owned business relevant & innovative
Play • 22 min
Heaven Hill Brands has been in Kate Latts’ family for three generations, founded by her grandfather in 1935. Now, as CMO, Kate discusses how the brand has stayed relevant throughout it’=s 85+ years of business, especially in this new eCommerce space. Kate dives the foundation of a successful brand: authenticity, relationships & being nimble. She also shares how Heaven Hill has continued to innovate by sticking to their most successful products, and acquiring new companies to expand & fulfill their portfolio. 

Hosted on Acast. See acast.com/privacy for more information.

More episodes
Search
Clear search
Close search
Google apps
Main menu