BRAVE COMMERCE
BRAVE COMMERCE
May 24, 2021
Author Brad Stone on the power of Amazon's advertising platform
Play • 24 min
Brad Stone discusses his latest book release Amazon Unbound: Jeff Bezos and the Invention of a Global Empire. He shares insight on Amazon’s foray into technology-led search advertising, particularly sponsored products and why Amazon may be under more scrutiny than competitors for using data to make private label competition. 

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