BRAVE COMMERCE
BRAVE COMMERCE
Nov 11, 2020
The art of storytelling and margarita making with Patrón's Adrian Parker
Play • 32 min
Patrón's Global VP of Marketing Adrian Parker explains the term digital commerce, the ways covid has disrupted the alcohol industry and how the company used social to get half a million margaritas into consumers hands for a virtual Cinco de Mayo. He also speaks to the role of technology and how they use it to sell handcrafted stories.

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