BRAVE COMMERCE
BRAVE COMMERCE
Oct 28, 2020
What the e.l.f. does Chipotle and Alicia Keys have to do with cosmetics? with e.l.f.’s Kory Marchisotto
Play • 37 min
e.l.f. Cosmetics CMO Kory Marchisotto talks about embracing the cosmetics brand's digital first roots, leveraging technology and AR to power the human experience, and why being nimble has helped the company grow market share in an industry that's under pressure. She also gives insight into two fearless collaborations from this year and what goes into launching a product line during a pandemic.

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