BRAVE COMMERCE
BRAVE COMMERCE
Oct 21, 2020
Hershey's Chief Digital Officer Doug Straton on playing offense to win in eCommerce for Halloween 2020
Play • 29 min
Hershey's Chief Digital Officer Doug Straton gives a look into Hershey's playbook for winning Halloween 2020 and shares how learnings from Easter helped the brand prepare for a much different spooky season. He also talks about how fulfilment, packaging and impulse buying are all being reimagined as the pandemic continues on.

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