BRAVE COMMERCE
BRAVE COMMERCE
Mar 21, 2023
Amanda Baldwin of Supergoop! on leading mission-driven profitability
Play • 25 min

During this episode of BRAVE COMMERCE, Amanda Baldwin, CEO of Supergoop, shares how she aligns the brand’s mission with a focus on consistent incremental profitability.


Supergoop, founded by Holly Thaggard, began with the question: how to make a product that creates joy and put the talent and strategy behind that idea? Amanda explains the importance of building a well-rounded team that matches the goals of the brand in order to scale effectively.  


She outlines how Supergoop started as a wholesale business, but fostered the customer fanaticism of a direct to consumer brand. According to Amanda, brand success relies on creating “a movement, not a moment.” 


Key takeaways:

  • Maximizing all distribution channels, including retail partnerships, is essential for scaling a business effectively.
  • Incremental sales play a critical role in maximizing the value of marketing dollars.
  • Adapting to changes in marketing channels and distribution methods is crucial to remain competitive




Hosted on Acast. See acast.com/privacy for more information.

More episodes
Search
Clear search
Close search
Google apps
Main menu