#27 Amit Jain 🇮🇳 - Enabling rural women entrepreneurs in India to have decent livelihoods with Mitti Ke Rang
Play • 1 hr 30 min

🇮🇳 Amit Jain is the co-founder of Mitti Ke Rang, a social enterprise working towards generating livelihoods for women in India. They train women entrepreneurs to start small businesses and support them to sell their handicrafts across the country. 


😄 Amit says he’s always happy - nothing can make him unhappy, except 2 things: when his customers are not satisfied, and when the women entrepreneurs don’t receive money on their bank accounts.


🙏 We discuss his journey escaping poverty, finding a decent job and building Mitti Ke Rang, his gratefulness to all the people who supported him throughout his life and his drive to give back to them.


💸 We go through the evolution of Mitti Ke Rang over the years, from a local charity project in Pune to a national organisation, and the transition from being donation-based to their current social enterprise model.


💪 Amit is a people’s person, always curious and questioning everything, a proud budget traveler and he’s also a good friend of Shomy (Episode 4 - I turned my pain into my life purpose) and Edward (Episode 19 - Financing grassroots innovators) ;)


❤️ TIMELINE: 

3’ - Fighting to get a first job

8’ - Starting Mitti Ke Rang to give back

18’ - Partnering with the right co-founder

20’ - If you have a problem, just try and fix it

28’- Keep being curious, keep learning and unlearning, keep connecting with people

42’ - Restarting Mitti Ke Rang from scratch to support grassroots women entrepreneurs and get money in their bank account

62’ - Mitti Ke Rang’s secret e-commerce recipe

74’ - Celebrating small victories


🗒️ References:

To order from Mitti Ke Rang and support them, it’s here: http://mittikerang.org/.

Connect with Amit on LinkedIn: https://www.linkedin.com/in/amit-jain-9a4699a3/.


🎧 Where to listen?

YouTube: 

Apple Podcasts: 

Spotify: 

Google Podcasts: 

All platforms: https://www.lifelinethepodcast.com/post/27amitjain.


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