United Baristas fact checks KeepCup’s claims about their Thermal cup, and it just doesn’t stack up.
Play • 10 min

Reusable cup company KeepCup made the claim last week on Instagram that their Thermal cup model has a lower environmental impact than paper cups after eight uses. The post raised eyebrows and disapproval in private messages amongst people who know about such things. United Baristas shines a light on the life cycle assessment so you can judge claims like this for yourself and determine whether a KeepCup is right for you and your customers. 

This is an audio version of an article published on United Baristas. You can read the article and view references at https://unitedbaristas.com/articles/think-pieces/2020/09/why-keepcup-cant-save-the-world/

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