The formula for a successful business revolves around the problems it’s able to solve. Recognizing pain points for potential customers is key, but the formula for how those issues are addressed is what differentiates an average product from a great one. When it came to mountain bikes, there were a lot of brands in the world, building good bikes, but none of them were providing the highly specialized components that some avid riders were looking for.
To really make a dent in an industry requires more than a passive interest in the product. You have to have an obsession, something that really drives you towards evolution. You have to want it even if you’re only creating for yourself. It takes vision to solve a problem, but it takes a visionary to solve it well. And if you build it, they will come.
My guest today is P.J. Tolentino, Founder and Head Engineer at Rurok Industries. Tolentino is the textbook example of someone who transformed their passion into a career. He and his team have built a successful company by dreaming up all the ways to make mountain bikes better, and then actually doing it. Their hyper-focused attention to detail has made their bikes stand out from the crowd.
In this episode, we talk about how Rurok Industries got their start and the team’s unparalleled passion for the sport. Their dedication to constant innovation continues to pedal this specialized brand of mountain bikes forward as they swiftly gain global brand recognition.
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