Joining The Winning Formula for its very first show is British sporting icon Paula Radcliffe. The former Athletics World Champion chats with host Ben Nichols on a range topics that affected the often-overlooked commercial side of her career. They include Radcliffe's sound knowledge of the business side of sport, sponsorship in athletics, her long-standing relationship with Nike, an athlete's right to marketability and competitor transition into retirement. Right Formula founder and CEO Robin Fenwick also opens up the show, giving insight into the main talking points with Radcliffe.
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