AshtonCast | CX in a Crisis | Khaled Akl
May 4, 2020 · 16 min
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This is the first of the AshtonCast episodes dedicated to CX.

This episode is focused on CX in a crisis, and right now with COVID-19 massively disrupting all facets of life and business, we are certainly faced with a crisis, the size of which we have never dealt with before.

As a CX practitioner, most of your training and experience will have been focused around business as usual.

But what do you do when business as usual becomes business as unusual?

Join Khaled Akl, Former Global VP, Customer Development, Unilever and your host Gavin Stewart, Co-Founder and Marketing Director, Ashton Media as we unearth lessons learned by Akl during the Arab Spring and see how they can be re-applied to today’s COVID-19 crisis.

Visit for episode transcription.

Connect with Gavin Stewart here:

Watch the full keynote presentation from Khaled Akl at the 2016 Customer 360 Symposium here:


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