Programmatic In Your Pocket - Life in a Cookie-less World brought to you by our friends at LiveRamp.
In digital advertising, the downfall of third-party cookies is imminent. For advertisers, agencies, and publishers, the future is opaque at best. But it's in this uncertain future that I'm reminded of a key moment in history where the right team overcame obstacles both challenging and unknown. ..
The marketing and advertising industry has a somewhat unhealthy addiction to cookies and their favourite digital treat is going to vanish.
With third-party cookies in decline and a move for the industry to look for long-term solutions, opinions have become clear on the landscape of digital marketing and how it has changed over the past few years.
We will tackle the problem of how we got here first. Then move onto the solution and what lies ahead. We'll then wrap it up by getting some live interviews from a few attendees at our Ashton Media Programmatic Summit 2020 at the lovely Doltone House in Pyrmont, Sydney.
We spoke with several prominent figures in the digital marketing industry, to discuss what that the cookie-centred approach has meant for the industry since the inception of programmatic by tapping into their experience and insights on the long-awaited developments.
Into its 7th year, the Summit is firmly established as ANZ’s Programmatic Industry Showcase. It’s the largest gathering of ANZ’s programmatic industry, and we’re delighted to announce that in partnership with IAB Australia, the Programmatic Summit takes place in March 2020, Sydney and Melbourne.
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