063 - Michele Arnese: Why Brands Need Sound
Play • 28 min

How can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a vertical like FMCG (fast moving consumer goods) as we expect an $80 billion voice commerce market by 2023. Bottom line, this is about using sound to connect with customers and strengthen your consistent brand voice.

Emily's guest: Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach. As Global CEO and Creative Director of amp, in the field of audio branding, he's considered one of the world's foremost experts, with clients as Mastercard, Mercedes, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and a range of international awards for his work with amp. Show notes:

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