016 - Voice Marketing from Stubb's BBQ
Play • 6 min

A great recipe skill on Alexa: Great use of authentic brand voice and historical audio that offers novelty, fun, and utility. Good example of early voice marketing.

Stubb’s Legendary Bar-B-Q Sauce was created by the west Texas barbecue hero and beloved Stubb’s founder, C.B. Stubblefield. Now Stubb has his own Alexa skill. The “Ask Stubb” skill pieces together past voice recordings of Stubblefield to bring recipes, stories, cooking tips, BBQ tunes, and some larger than life personality to Alexa users, straight from the man behind the brand. 

Read more about Ask Stubb on Alexa.

Skill created by Proof Advertising in Austin.

Video preview of the skill here.

Skills don't need to be perfect yet. Done is better than perfect. Establish a presence now like this because this is all leading toward voice search optimization on Amazon, one of the largest search engines. Stubb's will ultimately sell more BBQ sauce because of this.

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