UX Cake
UX Cake
Jul 30, 2018
Outcome-focused Design - Tarot Cards for Tech
Play • 36 min

Ep. #17: Using tarot cards to create outcomes-focused designis a very out-of-the-box approach, and yet it's actually really simple and approachable. In this episode I talked with Sheryl Cababa, an executive creative director at Artefact Group design agency, about their Tarot Cards of Tech. It's a card deck of prompts for team discussions, a fun product that's meant to be playful, but with a serious purpose – to get teams thinking differently about their strategy and design. In this fun interview we touch on everything from British vs american spelling, and "satanic strategists,” to the more serious subject of design ethics and taking responsibility for the consequences of the products we create. But mostly we discussed how to use these cards to think more broadly about the bigger picture of your strategy and design.

"Think first about the outcomes you want to achieve, and work backwards from that."

Sheryl is a multi-disciplinary executive creative director at Artefact Group with more than 20 years of experience in human-centered design. She has experience working with companies such as Microsoft, Philips, and IKEA, leading projects across industries from retail to robotic surgery systems. With her design weapon of choice (the Paper Mate Flair) handy at all times, she has helped clients spark their creativity by leading workshops in design innovation and strategy. 


Artefact Group

Tarot Cards of Tech (get the PDF)

Purchase Tarot Cards of Tech

Sheryl Cababa

Sheryl on Twitter

Artefact Group on Twitter   

Connect with UX Cake:

Website: uxcake.co




Podcast music by hip-hop band Eaters (song Cruziero, album Simian Samba)

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