Equity ASA
Equity ASA
May 16, 2021
Martin Filz - CEO Pureprofile (ASX:PPL)
Play • 27 min

Martin Filz is one of the most well-respected and influential individuals in the market research industry and has held senior executive roles as Managing Director of EMEA and APAC at Research Now (now a part of Dynata) and CEO of EMEA / APAC at Kantar-owned, Lightspeed GMI. He joined Pureprofile from Eureka AI, a business intelligence platform, where he was Managing Director and Chief Revenue Officer. He is active in digital and research bodies including the Association of Market and Social Research Organisations (AMRSO), ESOMAR, the Australian Market and Social Research Society (AMSRS), and the Interactive Advertising Bureau (IAB).

Pureprofile Ltd provides profile marketing and insights technology services for marketers, researchers, and publishers in Australia and internationally. The company operates through three segments: Data & Insights, Media, and Performance. The Data & Insights segment conducts market research; and provides research technology platforms. The Media segment buys and sells online advertising inventory on behalf of advertisers and publishers. The Performance segment generates leads for clients through its consumer database and proprietary and partner digital assets. It collects deep profiles of consumers and provides businesses the ability to segment, target, and engage with audiences through research, marketing, and advertising. Pureprofile Ltd was founded in 2000 and is headquartered in Darlinghurst, Australia.

Pureprofile website: https://business.pureprofile.com/investor-centre/

Simply Wall St Analysis: https://simplywall.st/stocks/au/media/asx-ppl/pureprofile-shares

The company and/or guest has contributed to the costs associated with producing this episode of Equity ASA. 

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