10. Full episode | Brand-fit Music Scan: The Scientifically Proven Methodology behind Soundtrack Your Brand’s In-Store Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.
Play • 59 min

My guest today is my dear friend and ex-colleague Magnus Rydèn. We met for the first time in November 2014 when he was looking for students to validate his Music Brand Scan methodology.

We are both graduates from Stockholm School of Economics. And we were both hired at Soundtrack Your Brand at the same time in August 2015. Magnus as Head of Music and I as Head of Research.

Before that Magnus’s started the Indie label Heya Hifi in 2005 with Alf Tumble, his music partner in crime, another of my amazing ex-colleague from Soundtrack. 

Magnus is himself a music producer, a songwriter and a DJ.


#1 From running the Indie label Heya Hifi to manually curating brand-fit music for brands at Music ID.

#2 The methodology behind the brand-fit music scan “Brand Scan”.

#3 The world’s first brand-fit research report “What does your brand sound like? Gant | Soundtrack Your Brand | Stockholm School of Economics.

#4 The easiest part contra the most complicated part with developing the right brand-fit in-store music for a brand.

#5 Stop curating in-store music on a gut feeling and instead start to implement a music marketing strategy to unlock the value.

#6 Why is so important to continue measuring the impact of in-store music?

#7 Automating the work of a Music Supervisor with the help of Soundtrack Your Brand’s AI.

#8 With “Soundtrack Unlimited” artists get paid for their music being played in your store.

#9 Magnus Rydén’s best practice on strategically curating in-store music.

Think through the purpose, what do you want to achieve with the music?

#10 Magnus Rydén’s advice to become a music supervisor.

#11 How can music help stores with the hit of the pandemic?

Soundtrack Your Brand

Magnus Ryden


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