“If you truly understand what’s different between generations, you have a much better idea of what’s coming up in the future.”
It turns out there are very real differences between the generations. Key external events - a world war, a crippling global financial crash, 9⁄11, or even a pandemic - will mark a generation in a way that differentiates them from previous or later ones.
But there are also slower cultural and technological differences that also make their mark: consider the dwindling role of religion across the West over 4 generations, or the impact of smart phones on the way we all think.
”The concept of the Generation is the most important one… because it is how history moves, changes, wheels and flows” - Ortega y Gasset
Bobby Duffy has written the book on generational differences, and here explains what brings us together and splits us apart - from our attitudes to sex, money and moral values to the way we think of driving or home-ownership.
“Because we’re so deeply connected, looking at things generationally is really important to us because we want each generation after us to do better”
Listen to Bobby discuss:
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Bobby Duffy is Professor of Public Policy and Director of the Policy Institute. He has worked across most public policy areas in his career of nearly 30 years in policy research and evaluation, including being seconded to the Prime Minister’s Strategy Unit. He is the author of Generations - Does when you’re born shape who you are?
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