Join Jared Nichols as he talks with Dorie Clark, author of Entrepreneurial You, about how to leverage what is unique about you, your products and your services to expand your reach and make a bigger impact. They discuss the importance of moving outside your traditional lane with customers and doing detailed customer research. Dorie encourages small-business owners to have a second-level conversation beyond a client’s satisfaction with your product/service to what are the biggest problems they face, likely expanding your ability to help that customer.
Dorie Clark is an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You and Stand Out, which was named the #1 Leadership Book of 2015 by Inc. magazine. A former presidential campaign spokeswoman, the New York Times described her as an “expert at self-reinvention and helping others make changes in their lives.” A frequent contributor to the Harvard Business Review, she consults and speaks for clients including Google, Microsoft, and the World Bank. You can download her free Entrepreneurial You self-assessment workbook.
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Jared Nichols is the founder and creator of The Foresight Academy, a groundbreaking program that teaches leaders and teams the same skills that innovators, industry disruptors, and change makers, have used to guide and shape the future they wanted to see. Jared is also a futurist, advisor, and professor of Strategic Foresight at the University of Tennessee’s Haslam College of Business, in Graduate and Executive Education. He teaches leaders, teams, and individuals, how to think like futurists so they can create the best future for themselves and the people they serve.
His insight and expertise is utilized across a wide variety of sectors and industries from Fortune 500 companies to government municipalities, entrepreneurial start-ups, as well as his work in Hollywood with accomplished actors, writers, and producers, helping them reinvent themselves and discover new areas for growth both inside and outside the bounds of their industry. Jared is also a musician, composer, competitive cyclist, and trail runner living in Charlotte, North Carolina with his wife and their two sons.
Learn more at: www.thenewfuturist.com
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