IAB.Real
IAB (Interactive Advertising Bureau)
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What’s urgent in digital advertising? What’s overblown? Find out when IAB CEO Randall Rothenberg,IAB President David Cohen, IAB Tech Lab President Dennis Buchheim, and special guests gather to pull the real stories out of the press releases.
Hosted on Acast. See acast.com/privacy for more information.
Available episodes
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Jan 13, 2021
Looking Towards a New Era
IAB’s Executive Vice President of Public Policy Dave Grimaldi joins IAB Editor-in-Chief Brad Berens to offer an inside look at D.C’s atmosphere in the aftermath of the unprecedented events of January 6th. Our experts also discuss what Democratic control of Congress and the White House might mean for the digital advertising industry. Will anti-trust legislation against Big Tech be more likely under a Democratic government? This and more on our latest episode of IAB Real.
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Nov 18, 2020
What comes next?
It has been a little over two weeks since the 2020 U.S. presidential election. Yet the level of uncertainty in our nation’s capital has seemingly reached new heights as the nation braces for the Georgia Senate runoff this January. In this episode of IAB Real, IAB’s Executive Vice President of Public Policy, Dave Grimaldi, joins IAB Editor-in-Chief Brad Berens to discuss the outcome of the election and predict how the impending administration change will impact the digital advertising industry.
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Sep 10, 2020
Recap: 2020 IAB Podcast Upfront Day Two
It’s a wrap on day two of the IAB Podcast Upfront! On this special edition of IAB Real, Sebastian Tomich, Global Head of Advertising and Marketing Solutions at The New York Times joins IAB’s Brad Berens and Zoe Soon to review the current state of digital audio. In case you missed the second day, Zoe and Brad will recap the event with guest Marshall Williams, CEO and Partner of Ad Results Media, which included presentations from Acast, American Public Media, Barstool Sports, ESPN, The New York Times, podsights, Pushkin Industries, ViacomCBS, and Vox Media Podcast Network.
Hosted on Acast. See acast.com/privacy for more information.
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Sep 9, 2020
Recap: 2020 IAB Podcast Upfront Day One
The 2020 IAB Podcast Upfront has officially commenced! The three-day virtual event allows media buyers to preview the latest and greatest in podcast programming from the biggest names in digital audio. Lizzy Denihan, VP of Sales at Cadence13 joins IAB’s Brad Berens and Zoe Soon to recap the first day in this special edition of IAB Real. Tune in to learn about the presentation highlights, special guests, and more.
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Aug 13, 2020
The TikTok ban and a Fall Without Sports
This week speculation became fact as the U.S. executive branch put forward plans to ban the social media platform TikTok. In our latest episode of IAB Real, IAB CEO Randall Rothenberg, IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim sit down to discuss what this could mean for the tech giant’s future. They also explore what the media and marketing landscape could look like if the lack of sports continues and the Partnership for Responsible Addressable Media.
Hosted on Acast. See acast.com/privacy for more information.
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Jul 30, 2020
We Are People Before We Are Professionals
In our latest episode of IAB Real, IAB President David Cohen sits down with Kate Edmondson and Nina Munoz, two up-and-coming IABers to discuss their career paths, working remotely during a pandemic, and what advertisers may misunderstand about Gen Z. Tune in to find out what these burgeoning professionals are most optimistic about, despite the world heading deeper into the unknown.
Hosted on Acast. See acast.com/privacy for more information.
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Jul 16, 2020
Disruption by Technology and Embracing New Opportunities
In this episode of IAB Real, IAB CEO Randall Rothenberg discovers how IAB Tech Lab President Dennis Buchheim ended up in the wild and woolly world of digital advertising, despite graduating with a degree in computer science, and how he got to IAB then Tech Lab from Apple, Microsoft, and Yahoo! From measurement to upheavals in personalization, Dennis comments on how he has seen the industry evolve. They also discuss the recent privacy focused IDFA (identifier for advertising) changes with Apple’s recent announcement and why the industry should care. Could a single company destabilize personalization and measurement? How is the digital advertising community preparing for this moment of instability?
Hosted on Acast. See acast.com/privacy for more information.
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Jul 9, 2020
How the Ad Agency Model Is Evolving (POV from a Former Insider)
In this episode of IAB Real, IAB CEO Randall Rothenberg gathers insights from IAB’s very own ad agency insider, IAB President David Cohen whose 21-year career at IPG included senior roles at both MAGNA and Universal McCann (UM). What are David’s thoughts on coming to a trade association from the advertising industry? What will the advertising agency landscape look like five years from now? Is the current advertising agency model holding the industry back? Tune in to find out more.
Hosted on Acast. See acast.com/privacy for more information.
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Jul 2, 2020
Political advertising, boycotts, and the new NewFronts
The election year, in conjunction with the unprecedented civil unrest in the U.S., has seen both advertisers and publishers taking strong stances. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen touch on the upcoming changes to political advertising--why are publishers rethinking taking money from political candidates? The two provocateurs also provide highlights and insights from the 2020 IAB NewFronts--who could be at risk as a result of the streaming TV revolution?
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Jun 25, 2020
NewFronts & the streaming revolution
As a result of the global pandemic, sweeping changes were made to the IAB NewFronts. What once was an interactive in-person event has since transformed into a digital showcase that over 12,000 media buyers (and counting) have registered to attend. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg, IAB President David Cohen, and IAB Tech Lab President Dennis Buchheim take listeners through a brief (but storied) history of traditional media buying and discuss how the stable “old media” era is moving towards a period of instability. Is the historic television Upfronts model on its way out? Tune in to learn more.
Hosted on Acast. See acast.com/privacy for more information.
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Jun 18, 2020
Agility is the word of the day
Companies worldwide have begun to rethink and, in many cases, overhaul branding based on negative racial stereotypes. In this week’s IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen dissect the long overdue moves brands are making and discuss how powerful advertising can be in shaping our unconscious biases. They also touch on the evolution of media buying: Upfronts / NewFronts - will linear television continue to take a page from the digital playbook?
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Jun 11, 2020
New television measurement and beyond
The existing television ecosystem is rapidly changing. As the world has moved to a life lived mostly indoors, streaming television has quickly become the de facto resource for consumers. In the latest episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what media measurement will look like for this new future of television. Are there lessons we can learn from the early days of broadcast measurement that we can apply to the future? They also highlight what companies can do to empower employees to become active in this new era of sweeping social change.
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Jun 3, 2020
Expressing vulnerability - how should leaders guide teams in times of crisis?
Employees around the world are struggling to balance work with the continuing chaos of current events. IAB CEO Randall Rothenberg and IAB President David Cohen discuss how companies are keeping their teams together during this multidimensional crisis. They also touch on the importance of agility and flexibility within company leadership during these uncertain times.
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May 31, 2020
Advertising in a post Coronavirus world -- What will stay and what will go?
To innovate or not to innovate? In this week’s episode of IAB Real Podcast, IAB CEO Randall Rothenberg and IAB President David Cohen discuss what the state of advertising may look like in a post Coronavirus world. Will marketers stay with tried-and-true advertising? Or will this pandemic open up new avenues for innovation, testing, and exploration?
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May 27, 2020
The cookie-less future
What’s at stake for marketers and agencies in a cookie-less future? Are they ready for the end of third-party cookies, or are they fiddling while the addressable internet burns? In this week’s episode of IAB REAL, our three provocateurs dig into what Google’s January announcement that Chrome will stop supporting third-party cookies really means and why it really matters. What do brands and agencies need to do in order to continue getting their messages in front of the right consumers at the right moments? Why is this urgently important for the C-Suite and not something you can outsource to the tech people to set it and forget it?
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