Developing a strategy for how you’re going to achieve marketing results is crucial, but don’t let it hold you back from actually executing the tactics you need to get those results. Spinning your wheels constantly reiterating the strategy because trying a tactic for a short period of time to find it doesn’t work is a sure fire way to waste time. You need to give tactics and execution time to gather data, see what can be improved and re-iterate there first before going back to the strategy to plan something new.

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