Demand Gen Daily
Demand Gen Daily
Nov 8, 2022
Ep 4: Influencing Lifetime Value With Strategy
Play • 9 min
LTV to CAC is the model that Nick and Ricky use every day for clients and themselves. In part 4 of LTV to CAC, they discuss the main factors in influencing lifetime value. When it comes down to it, lifetime value is primarily about strategy. On the other hand, customer acquisition costs have limited control by companies and it's immediate to midterm in nature. So, with enough long term planning, your business could be in the driver's seat of controlling lifetime value. Some factors to focus on when it comes to increasing lifetime value include: pricing, brand initiatives, and content.

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