The Whole Truth of Challenger Marketing | Shashank Mehta @ The Whole Truth Foods [#2]
Play • 12 min

I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.

In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.

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