Marketing with Vani
Jan 13, 2022
The Whole Truth of Challenger Marketing | Shashank Mehta @ The Whole Truth Foods [#2]
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I don’t think consumers differentiate between 85 and 90, people only differentiate between 0 and 100.
In this episode, Vani speaks with Shashank Mehta of The Whole Truth Foods, where he explains the philosophy of Challenger Thinking and why challenger brands are able to make the difference and rise above the din.
More episodes from Marketing with Vani
Apr 7, 2023
How to monetize communities without 'selling' | Neela Kaushik @ GurgaonMoms [S02, #22]
Don’t be a salesperson- provide genuine value to your community members. Brands that want to have thriving communities must look beyond offering their product or service. Neela Kaushik shares some genius ways brands can make money without annoying their community.
👉 Listen to the podcast to learn about:-
➡️ How is a community different from buyers
➡️ How can brands add value to the community
➡️ Benefits of community-brand partnerships
Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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Mar 30, 2023
The Rebranding Manifesto | Lulu Raghavan @ Landor & Fitch [S02, #21]
Rebranding is one of the hottest topics in marketing and yet terribly misunderstood! What is rebranding? How does it benefit my brand? And what would happen if I didn't rebrand?
Vani explores all these and more with brand evangelist, Lulu Raghavan. She shares insightful pointers on the dos and don'ts, the highs and lows, and the triumphs and tragedies of brands that dared to reinvent themselves.
👉 Listen to the podcast to learn about:-
➡️ Why do companies rebrand?
➡️ Why rebranding is difficult?
➡️ Mistakes to avoid while rebranding
➡️ Metrics to measure the impact of rebranding
📄 Click here to read the text version of the episode
Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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Mar 25, 2023
The Community-building Playbook | Aarti Pandey @ Freedom from PCOS [S02, #20]
If you want to build strong relationships with your consumers, you must leverage the power of communities. Managing a community of 18,500+ women, Aarti shares her experiences and insights. This episode is a practical guide to creating a community and making it a win-win for the brand and the consumer!
👉 Listen to the podcast to learn about:-
12:51 - Role of human touch Vs technology
15:41 - Rules within community
20:55 - Creating safe spaces for members
23:16 - Focusing on the well-being of coaches
27:32 - Role of tech in managing large communities
📄 Click here to read the text version of the episode
Enjoyed the episode? Please consider listening to the other episodes and subscribe to “Marketing with Vani” on this platform!
This show is sponsored by CherryPeachPlum Growth Consultancy. 🍒 CherryPeachPlum is a marketing-focused business consultancy that delivers business results. Get in touch via www.cherrypeachplum.in to get marketing solutions that work in the real world.
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