Apr 12, 2023
220. 4 Steps for Having a Brand that Books, with Amanda Shuman
If I was on stage at Wedding MBA in front of hundreds of your peers, and I chose your website to display on the big screen, how would you feel? Would you be proud? Would you feel like your website images, design, and copy fits your brand? Or would you feel at least a little dread and shame because you know it’s time for a brand refresh?
Branding isn’t easy, but as you evolve as a business owner, so too does your brand. So today, we’re talking about a four step strategy for having a brand that books.
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This episode is brought to you by The Planner's Vault, my online membership site for wedding planners who are hungry to grow, ready to hustle, and actively seeking community and education. In the vault, there are guest experts on many topics relevant to growing and cultivating a successful event planning business with new content added consistently, plus all of my templates that I have built out over the years, like How to Get on Preferred Vendor Lists, The Client Experience, and more. The mission with the vault is to elevate the industry (along with some amazing experts and fellow entrepreneurs) and I want it to be affordable so it's possible to stay invested in the community and yourself for the long haul.
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