“I like to say it’s problem marketing, not product marketing..” - Aditya Vempaty
Aditya is the VP of Marketing at NexHealth, a company who is evolutionizing the world of dentistry and medical offices to enable growth of practices and ensure that entrepreneurs are maximizing their ROI.
Aditya is a pro at category creation and influencing people at a large scale. In this interview he shares his experience finding innovative solutions in new spaces where there is a clear need for a revolution.
This interview is all about why product marketers are actually problem marketers and what it means to find the problem first and focus on the product second.
Questions covered in this interview: