Domain Expertise in a New Segment with HackerOne’s Vice President Product Marketing, April Rassa
Play • 30 min

April leads product marketing at HackerOne, a company who hacks companies for good. Their mission is to help reduce cyber crime, protect privacy, and restore trust in the digital society. She hasn’t always worked in cyber security so she shares advice on how to jump into a new market or segment and prove domain expertise.

No matter what the organization, establishing the PMM function always means asking a lot of questions, showing an eagerness to learn, and collecting input to prioritize what areas to begin working on, but how does one do this in an unfamiliar space?

If you’re looking for interview advice, how to establish credibility in a new segment, core skill sets to lean on to help you ramp up, and scaling your PMM team - this interview is for you!

Connect with April on LinkedIn.
Join April on Sharebird.

Questions covered in this interview:

  1. What is it like to own product marketing, comms and content?
  2. What do you look for in a company/team/role?
  3. How did you evaluate the risk of a new role?
  4. What are some of the challenges early on? What about now?
  5. What are some of the thrills (highs) and chills (lows) of your product marketing career?
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