This episode is a little meta, because Dago and I discuss the launch of the show and if we should accept sponsors. So I said we’d be open and honest and sometimes we may even disagree, but I thought it might take longer than the second episode. We both have kinda different approaches to monetizing the show so we hash out our thoughts in this episode We do then go into our updates, where I talk about some exciting new client developments and Dago has a rollercoaster of a beta-launch for his course.
What we covered in this episode:
Previously a money-chasing software engineer, but now building his own startup with his wife, Logology (that's the name of the startup, not his wife). It took them more than two years just to build a product and had to use most of our savings just to survive. They launched it and got almost no sales, pushing him to learn marketing. Last year, after some experiments, he found a marketing channel that worked by using Twitter. Now he has 45k followers and the business is finally going. As of the start of this pod, his business is on $3k p/m, with a goal to reach $5k p/m to avoid dwindling savings and to pay themselves a salary.
James left his cushty full-time job marketing job in April 2021. Since then, he's been hacking together income from his other podcast, Indie Bites, and podcast editing service, Pod Panda. The podcast does around $1k p/m in sponsor revenue and Pod Panda makes $2k p/m. But with a $4-5k burn every month, he's digging a very deep hole. James' goal is to get to around $10k per month across his products, get myself out of that hole and have fun while doing it.