Selling Transformed Preview pt. II: Sources of Competitive Advantage
Play • 6 min

In the lead up to the launch of the Selling Transformed book, Dr Philip Squire will be talking about these chapters, giving you a brief look into what the book is about.


The second episode of the Selling Transformed preview series is titled, “Sources of Competitive Advantage” where Dr Philip Squire explores the various sources of competitive advantage when selling in the industrial era, knowledge era and post-knowledge era.

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