The Rev up
Ben Shipley - Chief Growth Officer at Trust The Process
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A podcast about revenue generation! Your host Ben Shipley, Chief Growth Officer at Trust The Process, will take you through the fundamentals of modern, efficient revenue generation for anyone that needs to have a conversation in order to sell. Ben and his guests will cover; Demand Creation, Demand Capture, Conversion, Customer Success and Expanding your client relationships while having some fun along the way.
Available episodes
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2 days ago
The Rev Up - S1E24 - Featuring Ben Shipley
Ever wondered how to transform your team into a powerhouse, delegate like a pro, and finally escape from the weeds of day-to-day business?
Join Ben Shipley, Chief Growth Officer and Host of The Rev Up, as he unravels the secrets to building thriving sales teams, mastering delegation, and taking your business to new heights.
Slide deck here: https://drive.google.com/file/d/1iT0fjZE4Dx8yVYgdetxtYhiuye53mUfw/view?usp=sharing
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
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Oct 30, 2023
The Rev Up - S1E23 - Featuring Reynah Fernandes
Every business owner knows that growth requires a substantial investment, making cost-effective resourcing a top priority for staying competitive.
Join our usual host, Ben Shipley, Chief Growth Officer of Trust the Process, as he makes a special guest appearance on the Smart Talent Solutions podcast. Ben unpacks the art of scaling your sales team by embracing the power of outsourcing and digital transformation.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Smart Talent Group here:
Website: https://smarttalentgroup.com.au/
Podcast: https://www.youtube.com/@smarttalentgroup
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Oct 16, 2023
The Rev Up - S1E22 - Featuring Charles Cormier
Sales is undergoing a seismic shift, where the path to success is no longer about merely assembling a skilled team and connecting with your audience. In today's dynamic landscape, the possibilities for enhancing team efficiency and skyrocketing performance are boundless.
Join Ben Shipley, Chief Growth Officer at Trust the Process, as a special guest on the latest episode Charles Cormier’s CEO Wisdom Podcast, to dive into the world of sales AI, product, outsourced teams and more.
* Discover the art of product differentiation: Why you CAN sell ice to eskimos.
* Learn the significance of AI integration in sales processes, including voice commands, chatbots, and more.
* Unpack the evolving landscape of business process outsourcing and how to adapt to technological advancements.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Charles Cormier’s CEO Wisdom Podcast here: https://www.youtube.com/@charlesnsystems
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Oct 2, 2023
The Rev Up - S1E21 - Featuring Charmaine Keegan
Growth can drain your cash, but smart decisions can minimise the hit.
In this episode of The Rev up, we’ve flipped the script! Ben Shipley, our usual host and Chief Growth Officer at Trust the Process, will be interviewed by a special guest host, Charmaine Keegan, Director of Smarter Selling and an undisputed expert in the field of sales training.
Together they chat all things growth and how you can make smart investments and decisions to thrive.
Key Takeaways:
* X2 Growth with Outsourcing and Navigating Remote Team Dynamics
* Strategies for Sales and Marketing Growth: AI, Human Connection, and More
* Building Resilience Amid Economic Turmoil.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
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Sep 18, 2023
The Rev Up - S1E20 - Featuring Susan Werkner & Peter Applebaum
Marketing forms the bedrock of your business growth, but the rapidly shifting digital landscape presents a challenge for entrepreneurs looking to expand their presence and drive profits.
In this week's special edition episode, our podcasts, The Rev Up and Military Mindset for Business, unite to bring you insights from industry experts Susan Werkner and Peter Applebaum, Founders of The Agency Accelerators program. Their program has empowered marketing agencies and service businesses worldwide to secure 5-, 6-, and 7-figure corporate contracts.
Join hosts Pete Liston and Ben Shipley as we delve into:
* Unveiling the secrets to delivering genuine value
* Crafting the right customer outreach strategy tailored to your offerings
* Initiating the essential steps to assemble a marketing dream team and allocate resources effectively for exponential growth.
Don't miss the chance to hear more from Peter, Susan and Ben on their upcoming webinar. Details can be found on the registration page here - https://the-agency-accelerators.mykajabi.com/HowtoCreateanAlwaysOnB2BLeadGenerationProgram
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about The Agency Accelerators program here:
https://theagencyaccelerators.com/.
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Sep 12, 2023
The Rev Up - S1E19 - Featuring Hugh Hall
A well-defined sales process is the foundation of any successful growth strategy, offering a structured framework that steers sales teams towards consistent and predictable outcomes. However, developing such a process can be a challenging endeavour, often accompanied by numerous uncertainties and questions.
In this episode of The Rev Up, join special guest Hugh Hall. Hugh is the Founder of In-Flow - Sales Solutions for Coaches , and has spent almost a decade mastering the art of building effective sales processes.
Key Takeaways:
* Creating Buyer Certainty: The Role of Productisation
* The Essential Ingredients for an Effective Sales Process
* Signs Your Sales Process is Launch-Ready
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Hugh Hall and In-flow here: https://www.linkedin.com/company/revenue-as-a-service/
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Aug 28, 2023
The Rev Up - S1E18 - Featuring Therese Tarlinton
As business owners we are always being asked for referrals - and we love to give them. But what if you could turn those referrals into powerful, long-lasting business partnerships?
In this episode of The Rev Up, hear from Therese Tarlinton - a Brand Collaborator, Business Advisor, Best-Selling Author and Keynote Speaker.
Therese shares insights into building strategic brand collaborations and marketing partnerships.
This is a must-listen for all businesses looking to grow their audience and add value to more customers.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Therese Tarlinton here:
LinkedIn: https://www.linkedin.com/in/therese-tarlinton
Website: https://www.theresetarlinton.com/
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Aug 14, 2023
The Rev Up - S1E17 - Featuring Chris Walker
In a world that’s becoming increasingly entangled with data and technology, businesses are losing sight of the fundamentals when it comes to understanding their customer and creating demand.
In this episode of hear from Chris Walker, Founder and CEO of Refine Labs and Host of Revenue Vitals podcast, about the importance of customer-centricity for marketing success.
Key Takeaways:
* Explore the core principles of maintaining customer-centricity in your marketing strategies.
* Reveal the secrets behind crafting engaging content that resonates with your target audience.
* Build a marketing team to deliver for customers and create demand: Outsourcing versus internal recruitment.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
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Jul 31, 2023
The Rev Up - S1E16 - Featuring Adam Hewitt
Building a sales team from scratch may seem daunting. Some business owners may shy away from sales, feeling it's not their strong suit, while others fear letting go once they’ve a sales process that works. Once you start growing your team, you’re faced with additional pressures of hiring right people, onboarding them for success and developing them for continued performance.
In this episode of The Rev Up podcast, we sit down with Adam Hewitt, Co-Founder and CEO of Cyber Revolution, to discuss driving growth in the education industry and how to build the foundations of a strong sales team.
* Hear the secrets to driving growth in a cyber security education-based industry
* Learn to bring new salespeople up to speed for ultimate success - directly from a business owner who has been-there-done-that
* Discover the best methods to outsource sales roles and where to start first.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Adam Hewitt and Cyber Revolution here:
LinkedIn: https://www.linkedin.com/in/adam-hewitt-566097101/
Website: http://www.cyberrevolution.com.au
Podcast: https://youtube.com/playlist?list=PLjQu4XXEJuhK5Vr5IC_qTmlzxSamAgf9k
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Jul 17, 2023
The Rev Up - S1E15 - Featuring Ryan Liubinskas
The world around us is changing - from economic challenges to technology advancement - requiring sales leaders to rapidly reshape the way they operate in order to continue driving growth.
In this episode of The Rev Up, we’re joined by Ryan Liubinskas, VP Global Sales Development at CoachHub. As a global sales leader who is passionate about growing Sales Development teams in early stage startups and beyond, Ryan shares his insights on navigating sales during economically challenging times and much more!
Key Takeaways:
* Learn how to navigating sales during economically challenging times
* Discover role of technology, automation and AI in driving sales performance (and what to prioritise!)
* Unpack the importance of sales development and the key traits to look when hiring a salesperson.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Ryan Liubinskas and CoachHub here: https://www.linkedin.com/in/ryanliubinskas/
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Jul 3, 2023
The Rev Up - S1E14 - Featuring Sian Jenkins
Event marketing is an ultimate winning strategy for savvy businesses looking to turbocharge their brand awareness, engage target audiences and skyrocket customer acquisition.
But here's the burning question: How can you measure its impact and ensure a return on investment? 🤔
In this episode of The Rev Up podcast, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Sian Jenkins, APAC Marketing Director at Genesys. Sian has over 15 years experience working in Marketing, primarily across the events industry. She joins us to share insights that will revolutionise your event marketing game.
Key Takeaways:
🎯 Hear the secret to measure event marketing impact, from direct leads to brand awareness metrics.
🚀 Assemble a marketing dream team with the perfect blend of skills for next-level performance.
💡 Learn the trick to gaining an unparalleled understanding of your customers needs and wants to shape messaging that genuinely resonates.
Are you ready to revolutionise your event marketing?
Connect With Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Sian Jenkins here: https://www.linkedin.com/in/sianjenkins1/
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Jun 19, 2023
The Rev Up - S1E13 - LIVE Q&A with Ben Shipley
What does it take to build a growth engine that ensures long-term success for your business?
In this special edition of The Rev Up podcast, Ben Shipley - Chief Growth Officer at Trust the Process - leads a Live Q&A session on building an effective growth engine for sustainable business success.
Joined by business owners and industry experts for a compelling discussion, Ben addresses key questions from entrepreneurs and business owners regarding strategies for successful growth. The episode offers valuable insights into demand creation, lead conversion, customer support, and relationship expansion.
If you're seeking actionable advice to enhance your growth strategies and achieve sustainable success, this episode is a must-listen!
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
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Jun 5, 2023
The Rev Up - S1E12 - Featuring Jim Gianoglio
In a world where we have an abundance of data at our fingertips, marketers and business owners face the challenge of making sense of this data to drive better results and maximise their return on marketing spend.
Join us in this episode of The Rev Up where we chat with Jim Gianoglio, Director of Marketing Analytics at Bounteous, about the power and limitations of data in marketing, plus much more!
Key Takeaways:
* Discover the limitations of traditional attribution models and explore alternative approaches that yield more reliable results.
* Explore the evolving landscape of marketing tools specifically tailored for small businesses, empowering you to stay ahead of the competition.
* Learn how to effectively navigate the challenges of scaling your marketing teams, including insights on which roles to prioritize when expanding your team.
* Uncover the power of human marketing and the importance of building genuine connections with your audience in an automated world.
Connect…
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May 22, 2023
The Rev Up - S1E11 - Featuring Anna Espina
Master your marketing, unlock business growth - this is the ultimate goal business owners looking to scale.
Yet building a well-oiled marketing strategy is complex, even for the most experienced business owners. Finding the right talent, selecting the best tools, defining metrics for success and allocating budgets to the most profitable channels, are all essential elements of a successful marketing strategy that can be challenging to tackle.
That's why we've brought in special guest Anna Espina, Founder of The Musse Collective marketing agency and Marketing Manager at Trust the Process. For over a decade Anna has been marketing at leading companies across Europe, Australia and South America, and has been a passionate advocate for “Marketing for Good” working with ethical and values-aligned clients.
Join host Ben Shipley, Chief Growth Officer at Trust the Process, and Anna as they discuss how to overcome the challenges of building a successful marketing strategy to unlock busines…
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May 8, 2023
The Rev Up - S1E10 - Featuring Derek Gallimore
Outsourcing: Could it be the ultimate business hack? While there's no one-size-fits-all answer, outsourcing can be a winning strategy when executed well. But, let's be real, as with many things in business, going it alone isn't always the best idea.
In this week's episode, our Chief Growth Officer at Trust the Process, Ben Shipley, is a special guest on the Outsource Accelerator podcast sharing his advice to business owners who outsource or are looking to outsource.
Key Takeaways:
* Unlock the secret to mastering offshore team management: Retention, Transitioning to remote, plus more!
* Discover how tailored outsourcing solutions work best for business owners.
* Hear how Trust the Process have built their outsourcing offering on a people-first approach that fosters a great working environment for offshore works to facilitate top results for business owners.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trustthe…
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Apr 24, 2023
The Rev Up - S1E9 - Featuring Rory Fitzpatrick
To create a business that stands the test of time, you need to invest in two key things: yourself and your team. Prioritising growth in these areas will unleash a world of untapped potential for your business.
Just ask our special guest, Rory Fitzpatrick, Managing Director at CloudGo Services, who’s proven this to be an ultimate building block for business success!
Led by our incredible host Ben Shipley, Chief Growth Officer at Trust the Process, this episode unpacks how to approach a growing business.
* Learn how remote teams facilitate business expansion
* Break down the core beliefs for successful remote leadership
* Leverage self-education to build a laser-sharp gut instinct
* Uncover why not all revenue growth is equal
* Discover 3 things all top revenue growth leaders need to know.
Connect with Us:
Instagram: @trusttprocess
LinkedIn: www.linkedin.com/company/trust-the-process
Website: www.trusttheprocess.com.au
Learn more about Rory Fitzpatrick and Managing Di…
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Apr 17, 2023
The Rev Up - S1E8 - Featuring Charmaine Keegan
No sales, no success - that's the harsh reality for any business, no matter how amazing their products or services are. Yet, understanding how to ‘sell’ and what drives a sales team to perform can be complex for even the most experienced.
That is, unless you’ve mastered one thing: MINDSET.
In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust the Process, is joined by special guest Charmaine Keegan, Director of Smarter Selling. Charmaine is an undisputed expert in the field of sales training with her unique approach which prioritises ‘mindset’ in helping sales professionals achieve remarkable results.
* Uncover how sales leaders are putting their team's success in jeopardy and learn how to break the cycle with powerful language tricks.
* Explore how outdated sales ideals are holding sales teams back and discover the key steps every company needs to take to move forward.
* Stop selling and start listening! Discover why adopting this mindset is…
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Apr 10, 2023
The Rev Up - S1E7 - Featuring Laura Piccardi
When it comes to business growth, what comes to mind first? Do you immediately think of strategies, compelling content, and persuasive selling techniques? Or do you consider the critical components of a successful team, efficient processes, and insightful analytics?
While that’s all part of the business growth puzzle, get ready to be inspired, as our next podcast guest shares a layer of wisdom that will take your business growth journey beyond!
Meet Laura Piccardi, Founder of Uppy, an organisation dedicated to empowering business owners and professionals through impactful programs and talks. Laura's entrepreneurial journey has been a rollercoaster ride - from watching her thriving gym business burn to the ground in devastating fire, to emerging stronger than ever by creating Uppy. Laura’s mastered the art of conquering challenges, seizing opportunities, and learning invaluable lessons along the way.
In this episode of The Rev Up, host Ben Shipley, Chief Growth Officer at Trust t…
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Mar 27, 2023
The Rev Up - S1E6 - Featuring John McGowan
The world of digital marketing is vast and complex, making it challenging for even the most seasoned business owners to master. With topics like ‘attribution models’, ‘ROI’, ‘KPIs’ and more, being debated by experts every day, there are no straight-forward answers for business owners looking to tap into digital marketing.
Luckily, nowadays business owners can leverage an abundance of technology as well as access to top talent from around the world to help them track, monitor and make sense of it all.
In this episode Ben Shipley, Chief Growth Officer at Trust the Process chats with John McGowan, Founder and Managing Director of Attribution Digital, to explore how business owners can:
* Attribute leads to channels
* Monitor diminishing returns on your marketing channels
* Measure metrics for success
* Understand the ‘dark side’ of setting KPIs for your team.
John also shares his top picks for reliable resources you can leverage to learn more about digital mark…
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Mar 14, 2023
The Rev Up - S1E5 - Featuring Carl Price
All entrepreneurs want to answer this question: How can I win more qualified, high-value clients with as little resources as possible?
In this episode of The Re Up, Carl Price introduces listeners to the world of Account-based Marketing - a highly targeted growth strategy where Sales and Marketing create personalised buying experiences for specific groups of people, in order to reach best-fit, high-value clients.
Carl is no stranger to innovating the way businesses achieve growth. As the Global Vice President of Pipeline & Growth at Freshworks, he leads a global team of 300+ sales professionals. Using the principles he shares in this episode, Carl has scaled multiple high performing sales teams for rapid growth companies within $500M - $2B of revenue.
Watch this episode to:
*
Unpack the the role of Marketing, Business Development and Sales in an Account-based Marketing context
* Learn how to effectively qualify prospects (including a step that is overlooked by most)
* Innovat…
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Feb 21, 2023
The Rev Up - S1E4 - Featuring Emily McLeod
In this episode of "The Rev Up" podcast, join us in exploring the awe-inspiring journey of Emily McLeod, Co-founder of WOW Recruitment, who is on a mission to bring happiness to clients, candidates, and recruiters simultaneously.
Tune in to gain valuable insights and learn more about entrepreneurship, marketing, sales and leadership. Don't miss out on this exciting conversation with our host and Head of Growth, Ben Shipley.
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Feb 6, 2023
The Rev Up - S1E3 - Featuring Ross Ashman
Join Ben Shipley, Chief Growth Officer of TTP, as he sits down with guest Ross Ashman, Global Co-Founder & CEO of Public Sector Network, a B Corp Company, to delve into the ever-evolving world of sales with an interesting approach to ethics and remote work topicality.
They'll be discussing the changes sales has gone through over the years and how they have adapted and reacted to stay ahead of the game. They will also share insights on how to retain existing happy customers and turn them into repeat business.
Get ready to be inspired as they delve into Ross's leadership skills and the impact it has had on driving business success. Tune in to this third episode of The Rev Up and learn from these experts in the sales industry.
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Jan 24, 2023
The Rev up - S1E2 - Featuring Rick Theobald
Tune in to The Rev up with our Host Ben Shipley, Chief Growth Officer of Trust the Process and special guest Rick Theobald, a leading sales expert with over 20 years of experience in helping businesses grow and succeed. Rick will share his wealth of knowledge and proven strategies on how to make your business successful and effective in sales. Rick will provide insights on how to boost your sales and take your business to the next level. Don't miss out on this opportunity to learn from one of the best in the business. Tune in to the Sales Strategies for Success podcast with Rick Theobald.
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Jan 17, 2023
The Rev Up - S1E1 - Start Here!
Welcome to The Rev Up podcast, where we deliver key information for small business owners looking to increase revenue while also improving profitability. Hosted by our head of growth Ben Shipley, the focus of this video podcast will be on service-based businesses and especially businesses that require a human to human interaction in order to make sales!
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