How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen
Play • 24 min

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Questions covered in this episode:

  1. What’s your elevator pitch for Shopify? 
  2. How did you come up with that? 
  3. Did you use a framework to write it?
  4. When do you know it’s working? 
  5. How do you know when your positioning is ready to ship? 
  6. How often do you update the positioning for your company? 
  7. How do you keep new features/products organized within a larger positioning framework?
  8. How do you research when working on positioning? 
  9. Have you ever launched new positioning and realized it failed? 
  10. What’s the one book a product marketer must buy if they’re going to own their company’s positioning? 
  11. Who is another product marketing leader we should interview for this series?
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