The Luxury Item
The Luxury Item
Aug 11, 2020
S02 E02: Rebecca Ross, Watch Specialist at Christie's Auction House
Play • 34 min
Rebecca Ross, a Watch Specialist at Christie's, talks with Scott Kerr about the luxury watch industry, and how the COVID-19 pandemic forced the world's top auction house to shift from live to online-only auctions;  how the online auction format has found a new crop of luxury watch bidders, many of them under 40-years-old.  Ross also discusses the success of Christie's recent innovative four-venue global "ONE" sale and the growing opportunities for women in the male-dominated watch industry. Plus: Ross shares her thoughts on how Instagram has changed the world of watch collecting and the impact of smartwatches on the luxury watch industry.
Featuring:
Rebecca Ross, Watch Specialist at Christie's Auction House
Host:
Scott Kerr, founder & president of Silvertone Consulting
About Silvertone Consulting:
Silvertone Consulting is a brand strategy firm that helps companies build go-to brands in changing times.
Follow Us:
Twitter @theluxuryitem
Email: scott@silvertoneconsulting.com
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