S04 E02: Neda Whitney, Senior Vice President, Head of Marketing for Christie's Americas
Neda Whitney, SVP, Head of Marketing for Christie's Americas talks to Scott Kerr about how NFTs are shaking up the artworld, and why the luxury auction house was early to embrace the NFT market. Whitney also discusses how Christie's is attracting young collectors, the record-breaking $69 million Beeple NFT sale, the NFT opportunity in the luxury and fashion industry, and what brands should be thinking about when creating an NFT. Plus: As luxury auctions move online, how will Christie's court high end consumers who are used to white glove, in-person service?
Neda Whitney, Senior Vice President, Head of Marketing, Christie's Americas
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting
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