On this episode, Scott Kerr sat down with Geneva Long, founder and CEO of Bowlus, the luxury RV company whose aluminum-riveted travel trailers have deep historical roots dating back to the 1930s and Charles Lindbergh's 'Spirit of St. Louis.' Long talks about why she revived and relaunched the 90-year-old heritage brand, the strategy around its reactivation, and the most important thing she's learned about building a luxury brand. She also discusses the zeitgeist behind booming RV sales and what features today's luxury land travelers are demanding in their trailers. Plus: Why Bowlus has not ramped up production despite the fierce demand.
Geneva Long, Founder and CEO of Bowlus (bowlus.com)
Scott Kerr, Founder & President of Silvertone Consulting
About The Luxury Item podcast:
The Luxury Item is a podcast on the business of luxury and the people and companies that are shaping the future of the luxury industry.
Twitter: @theluxuryitem, @scott_kerr, @silvertoneconsulting