Nicola Nice, founder and CEO of craft spirits brand Pomp & Whimsy, joins The Luxury Item's Scott Kerr to talk about how her research on the female consumer inspired her to create and launch a gin cordial targeted singularly to women. Nicola also discusses her journey and hurdles in growing the business, why "the brand is everything" in premium spirits, and how Pomp & Whimsy doubled its sales in midst of the pandemic. She talks about gender stereotyping in spirits marketing and why women continue to face a huge gender gap in startup funding. Plus: As an entrepreneur, Nicola shares what gets her up in the morning.
Nicola Nice, Founder and Owner of Pomp & Whimsy (@pompandwhimsy)
Scott Kerr, Founder & President of Silvertone Consulting
About Silvertone Consulting (silvertoneconsulting.com):
Silvertone Consulting builds go-to brands that add value to people's lives.