HEALTHCARE ENGAGEMENT: DRIVING COMPASSION THROUGH DIGITAL CHANNELS
This episode of The Feedcast features Eric Steinberger, Chief Marketing Officer of Atlantic Health Systems. A veteran marketer with experience spanning technology, financial services, and retail, Eric walks us through his foray into healthcare marketing and how important the patient experience is in driving brand and engagement. Eric finishes up with his thoughts on AI and what our futures may look like with healthcare potentially taking the form of avatars.
Key Takeaways in this episode include:
· Technology in the form of the electronic medical record is table stakes in building patient comfort and trust
· Compassion can be communicated through digital engagement, it starts with the brand experience
· Compliance can be fun! It all comes down to safety first