The FeedCast
The FeedCast
Apr 5, 2023
Getting Inside the Mind of Your Customer: An Agency Approach to Customer Engagement
Play • 29 min

While we aren’t talking about mind control, Episode 3 of The Feedcast has host, Tricia
Gabberty, speaking with Jason Kahner, Global Chief Client Officer for Gray, on how agencies
‘get into the mind’ of the consumer to better position their clients’ brand as the customer’s
purchase of choice.
Their conversation begins with Jason explaining, from both an agency and brand point of view,
the importance of research and understanding the complexities that make people tick. Jason
explains that understanding the underlying behaviors and desires of each person, as well as
their barriers, is essential in order to create a consumer journey. This rational and methodical
process helps to influence consumers when making a purchasing decision.
Jason emphasizes the importance of an emotional connection when it comes to marketing and
the importance of making a good first impression, quickly, while building a continuum to extend
that good impression through the lifetime of the brand/customer relationship.
Download and listen as Tricia and Jason talk about push and pull marketing, and which
approach is most successful in getting customers to go beyond one transaction.

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