Gavin Ballard Of Disco Labs: Building Modern Brands Through Composable Commerce
Play • 42 min

Today’s consumers want their needs met quickly, personalized to their tastes, and delivered with the utmost convenience. These high expectations have placed businesses under pressure to adapt and cater quickly to their customer’s ever-evolving demands. With a composable commerce solution, ecommerce brands can meet these expectations by choosing the most appropriate commerce components and combining them to suit their unique needs.

Just like how you can mix and match different pieces of a puzzle to make your own unique picture, composable commerce allows businesses to mix and match different parts of an online store. This way, businesses can create a store that fits their specific needs and makes shopping easier for their customers. 

In this episode of The Checkout, Gavin Ballard, founder and CEO of Disco Labs, explains how you can optimize your operational efficiencies with composable technology. 

For context, Gavin is the leading expert on composable commerce. He’s built technology stacks for billion-dollar companies (including HarperCollins, Four Seasons, and JB HiFi). And he’s learned that high revenues don't necessarily mean complex operations along the way. 

Tune in to get the competitive leverage your brand needs in these disruptive times!

👉 Skim this episode's highlights. 

The Checkout is brought to you by Cogsy, the ops optimization tool empowering DTC brands to unlock 40% more revenue and save 20+ hours a week. Learn more and try it free for 14 days at

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