Valentin Radu Of Omniconvert: Mastering Customer Value Optimization
Play • 35 min

With ad spends at an all-time high, chasing short-term profits only gets your retail brand so far. That is, unless you master the art of customer value optimization (CVO). 

CVO is a strategic approach that aims to enhance every stage of the customer journey, ultimately building strong, long-lasting customer relationships and generating maximum ROI from all marketing activities.

Fortunately, Valentin Radu, founder and CEO of Omniconvert, with 16+ years of experience working with eCommerce brands, has developed the CVO methodology that has unlocked growth for 100+ brands, including Samsung and Avon. And today, on The Checkout, Valentin walks you through this methodology for free. 

Tune in to be among the next generation of ecommerce leaders winning customers for life!

👉 Skim this episode's highlights. 

The Checkout is brought to you by Cogsy, the ops optimization tool empowering DTC brands to unlock 40% more revenue and save 20+ hours a week. Learn more and try it free for 14 days at

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