Selling Th3rd to Snapchat - Rudo and Esther talking about the journey they had with their company
Play • 59 min

We kick off this new season with not only new guests but also a new co-host, Anke Huiskes. A startup operator and angel investor building NP-Hard Ventures, an early-stage VC fund investing in product-obsessed founders, creating the building blocks of tomorrow. 

In this episode Rudo and Esther shed light on Th3rd's innovative journey. Starting with the creation of the website Human Alloy, which generated high-quality 3D models that attracted big brands like Adidas and Nike. As 3D models and augmented reality gained popularity, Th3rd shifted their focus to creating digital 3D models of products for marketing purposes. Brands were seeking a full surface solution, which initially posed a challenge for Th3rd.

The journey to the acquisition was not without its share of setbacks and nerve-wracking moments. Join our hosts and guests as they reveal the stress and challenges faced leading up to the deal, including the loss of assignments and the impact of the pandemic. They reflect on the significance of signing the contract and the gradual release of stress that followed. 

The acquisition has brought both excitement and pride to Th3rd's team as they become one of the standards for 3D asset creation worldwide. Discover how having a big company like Snapchat as a backer gives them confidence and simplifies working with prominent brands.

Want to know more about our guest?

Rudo Bisschop
Esther Bisschop


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The Big Exit Show is an initiative by Peak and NP-Hard. Want to know more about Peak and the ventures we back? Check out our website. Want to know more about NP-Hard? Have a look at our website.

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