The Author Life: A Limited Edition Podcast Series Featuring Jeff Elkins
J. Thorn
Subscribe
One man’s journey from desperate measures to a thriving business. The coaching sessions of J. Thorn and Jeff Elkins.
Available episodes
Newest first
Oldest first
Dec 1, 2022
An Update from Jeff Almost Three Years Later
What we discuss:
* How much Jeff is earning and what he’s doing with that money
* Why it’s important to listen to what your clients tell you
* When Jeff works on The Dialogue Doctor
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Questions and Answers
What we discuss:
* How do you manage the bookkeeping?
* How and when do you scale your business?
* How do you determine your rates and when to raise them?
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
All About Podcasting
What we discuss:
* Why the “expert analysis” model of podcasting works
* Why listening to your own episodes is important
* How you can build credibility by recommending other people’s products and services
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Refining the Website and Home Page Sales Copy
What we discuss:
* Why video is powerful
* What goes “above the fold” on your home page
* How to set up pricing tables
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Lead Generation and Setting up the Workflow
What we discuss:
* The options for a call to action
* How a podcast can be a marketing engine
* Why to consider building out multiple products and services
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Laying out the Web Page
What we discuss:
* How to use Three Story Method when writing the lead magnet
* Why it’s efficient to stack podcast episodes and content marketing
* When it’s wise to form an LLC
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Getting Specific
What we discuss:
* How to tap into unspoken fears
* Why the present tense can foster dream fulfillment
* The importance of the call to action
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Crafting Customer Archetype Stories
What we discuss:
* Why it’s important to start with a specific problem
* How to identify the counterargument before its raised
* Why framing a “good fit” from both sides is important
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
All Problems Can Be Solved
What we discuss:
* The power of the “before and after” image
* Why you need a lead magnet
* How past behavior can predict future behavior
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Time to Niche Down
What we discuss:
* Why sometimes people don’t know what they don’t know
* Why market research is important
* Why it's important to vet potential clients
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Jeff Knows He Can Do This
What we discuss:
* Why the hero’s journey isn’t yours, but your customer or client’s
* What Jeff wants out of this business venture
* How to identify archetypes and customer segments
* Why your client must experience a transformation
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
The Journey Begins
What we discuss:
* The power of The ONE Thing by Gary Keller
* An overview of the Business Model Canvas
* What Jeff learned from his first seven client sessions
* How to arrive at your value proposition
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add
Dec 1, 2022
Starting from [less than] Zero
What we discuss:
* Jeff’s sudden realization that his oldest was going to college and Jeff had nothing saved
* The panic attack when Jeff understood his fiction would never be the answer
* How the Dialogue Doctor started
* Where Jeff found $500 seed money
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
playlist_add