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The Animalz Content Marketing Podcast
Sep 25, 2020
How to Become a Thought Leader
Mentioned in the Episode
Everybody Wants Thought Leadership Content. But How Do You Do It, Exactly?
a16z Podcast: Earned Secrets
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More episodes from The Animalz Content Marketing Podcast
6 days ago
Content Marketing Benchmark Report 2020
In this webinar recorded for Superpath, Ryan and Andrew talk Jimmy Daly through Animalz's first annual Content Marketing Benchmark Report. They explore six key findings from the data; cover the methodology and process behind the report; and share stories and experience from working with the 70+ SaaS companies analyzed in their research.
Nov 9, 2020
Diversity, Equity and Inclusion: One Content Team’s Journey
In today’s episode, Animalz's COO Haley Bryant talks with Sydney Carlton, Director of Brand Marketing at Storyblocks, a stock videos, images and audio provider. In October, Storyblocks launched Re:Stock, a campaign to more than double the representation of LGBTQ+ and BIPOC content in their library from 5% to 10% by 2021 and 20% by 2022. The deaths of George Floyd and Breonna Taylor sparked unprecedented focus on the Black Lives Matter movements. Diversity, equity and inclusion transcends this moment, and to make significant progress, our focus has to be evergreen. As companies are challenged to figure out how to improve internally, some companies are taking their commitment to DEI a step further by sharing their action plans externally to challenge themselves, their customers, and their competitors to step up.
Aug 10, 2020
Content Q&A #1
In today’s special episode of the Animalz podcast, you have questions, and we have answers. I enlisted Animalz CEO Devin Bramhall to help me answer some of the hardest content marketing questions you could throw at us. We tackle launching new websites, balancing paid and organic spend, content promotion, offline buying processes, and a whole lot more. We’ll do another Q&A episode in the not-too-distant future, so if you have a question you’d like us to tackle, click the link in the show notes.