Listening with Empathy: Fundraising beyond Spreadsheets
Play • 1 hr 9 min

Welcome to Track 10 of The Trajectory Africa, a podcast series exploring the trajectory, or pathway, of venture capital and startup formation in Africa. This episode’s guest artist is Danai Musandu. Danai is a Senior Investor Relations Associate at HPE Growth, where she leads and supports the public and investor relations function, with a focus on fundraising and strategic communication. 

Prior to HPE, Danai was an Investment and Investor Relations Associate at Goodwell Investments, an early-stage technology private equity firm focused on emerging markets and impact investing. Danai is an advisory board member of Private Equity International and the Africa Trust Group, and holds a BCom. in politics, philosophy and economics, as well as a postgraduate honors degree in Economics from the University of Cape Town.


In this episode, we discuss:

  • How Danai launched her career in venture capital
  • Why she pivoted from investing to investor relations
  • The fundraising process in investor relations (IR), and how it differs by LP type
  • What LPs look for when they evaluate funds
  • The do’s and don’ts of raising money
  • Why deep listening and cultural multi-linguality are super powers for IR professionals


Danai’s Recommendations & Featured Resources:

DJ Saphir’s Spotify Playlist:


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